User-friendly web design is integral to business success and must remain competitive in today’s online environment. But what exactly does this entail?
Clarity is crucial to user-friendliness; visitors come to your website with specific goals and won’t stick around if they become confused or distracted by anything on it.
Easy navigation
Consumers today have high expectations regarding website navigation, and any that doesn’t meet those standards is likely to turn off visitors and cause them to look elsewhere for information. A user friendly web design in Adelaide helps businesses differentiate themselves from competitors while simultaneously building credibility, brand image, engagement and conversion rates – ultimately leading to higher revenues and profits.
User-friendly web design includes more than just navigation: it means communicating what your business stands for and its goals, creating content relevant to your target audience, linking related pages on your website, and making it easy for visitors to find the information they require and take the following steps forward.
Graphic elements can add visual interest and excitement to a website, but their use must be sparing and considered carefully. Too many icons can quickly become too much for users and hinder navigation; icons responding to pointer movement may help direct visitors to the correct pages. Also, keep only relevant links on each main page for user-friendly navigation.
To ensure your online forms are user-friendly, people outside your organisation must test them. A card sorting exercise can provide valuable insight into what people outside your company think about your site’s navigation.
Easy access to content
User friendly web design in Adelaide may initially seem complex, but following some fundamental principles can help your site be more effective and engaging for its visitors. These include:
One of the critical components of an attractive, user-friendly site is easy access to content. Visitors generally come to websites with specific goals and don’t want to waste time figuring out where they need information. If a page proves confusing or difficult for users to navigate, they could quickly lose interest and may never revisit your site.
Ensure your page titles, headings, and URLs convey the purpose of each section on your site. Adding information chunking may make scanning pages easier for visitors as people typically have short attention spans and tend to skim rather than read long walls of text.
Ensure your website is accessible to people with disabilities by providing sufficient colour contrast and making it simple for users to adjust the volume levels of audio content. In addition, all functionality should be accessible via the keyboard, as some users may be unable to use a mouse/touchpad. Furthermore, it ensures fast load times for user experience and search engine optimisation (SEO).
Easy access to forms
Users prefer websites that are easy to navigate and understand, ensuring they have an enjoyable user experience that will increase engagement and conversion rates for a business. A user friendly web design in Adelaide also makes managing and maintaining easier, saving businesses money.
Forms are integral to any website, for email newsletter subscription, contact forms or event registration. To make the experience easy and quick for people to fill them out quickly and effortlessly, you should use user-friendly design concepts – clear labels and an accessible layout being examples; furthermore, chunking may help break up large blocks of text more quickly so people can read them more easily.
Easy access to contact information
Users need the ability to reach businesses when they have questions, issues or are interested in purchasing products. It can enormously impact goal conversion and help businesses establish trust with customers. Furthermore, it is vitally important that contact details be prominent on websites.
As an added benefit, this page features phone and email contact info as a great way to encourage visitors to take action – particularly valuable for organisations without online chat support.
Although it might seem obvious, many websites fail to offer easy access to contact details for users, leading them to other sites and ultimately leaving your business. The user experience should be simple and intuitive, which can be accomplished through clean layouts that keep things organised and using colours that make reading easy; our brains associate certain colours with specific emotions, so you must identify the most suitable colour combinations for your target audience.